There are dozens and dozens of ways to effectively market online. There's blogging strategy, social media strategy, networking strategy, and the list goes on. All of these are effective in one form or another, but if you're looking for the best strategy, webinars are the way to go.
Why are webinars so effective?
Firstly, the webinar is an event. This takes place at a specific time, and that time is limited. When someone registers for your webinar, there's a bigger feeling of urgency to attend, and the person that signs up is already a more targeted prospect then someone who popped in for a video.
The engagement of a webinar is much different. A webinar has a different feeling, a different energy, than other types of selling. On a webinar, you can get the most interested people engaged with the content, by raising hands and getting their questions answered. This leads to more conversions in sales, because this behavior keeps people paying attention to the message.
A webinar produces a sense of scarcity and urgency, and this place is one of the biggest roles in converting sales. Limited access, deadlines, and the short period of action required because of a timed event make this a unique proposition.
When should I start doing webinars?
Now. Immediately. You don't have to be an overwhelming success or have a huge presence to conduct a webinar. You can just start. It doesn't require you to be highly polished, or accomplished. You don't have to be “ready to go” to do webinars. You just start.
If you want to be a rockstar at webinars, go here: http://bit.ly/2cTxGj3
By the end of the training you'll be ready to go out create a great deal more in online results using webinars.
So start using webinars if you want to create an effective strategy closing more online sales.
What do I do my webinars about?
This one seems like it's big, but it's not. Anytime you get asked a question, that's a subject for a webinar. If you have a block or struggle or difficulty, do a webinar about it. Whenever someone is having trouble grasping a concept, a webinar is an incredible way To help them overcome it. The cool part about this is that if you save that your webinars, they're reusable. If you're going to grow in business, you're going to get asked the same questions over and over. This way you only have to answer the question once, and you leveraged that time in the future.
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